SPOTS OPEN NOW
The foundation is set. It's time to scale.
But maybe the strategies that got you to $5K months aren’t the same ones that will take you to $10K, $15K, or even $20K+ months.
You’ve proven you can run a business — but deep down, you know you’re still winging it.
Here’s the truth: scaling a profitable, sustainable practice doesn’t happen by accident. It takes the right strategy, the right systems, and the right mentorship.
Before we go any further, let’s make this clear:
CEO Club isn’t another cookie-cutter coaching program.
This mastermind is high-support, high-accountability, and built for practice owners who are ready to step fully into the role of CEO. The ones who care about patient results AND are equally obsessed with building a business that actually supports their life.
Scaling to your next level requires grit and commitment. If that sounds like you, keep reading. You’re already meant for more… the only question is, are you ready to claim it?
Here's what we hear from practice owners every week...
SOUND FAMILIAR?
You’re juggling patients, admin work, marketing — and somehow still trying to squeeze in a little self-care — the overwhelm is real.
You wonder if your current practice model is sustainable long-term (because you can’t keep trading hour-for-hour forever).
You’ve done some planning, but without a clear system for annual and quarterly goals, you still feel like you’re winging it.
You feel confident as a clinician, but leading and scaling a team requires a new level of leadership — and you want the tools.
You’re driven to grow, but it feels like a missing piece is keeping your systems and offers from fully clicking.
You’ve had strong cash flow months, but you want $10K–$20K+ to become your new baseline — not just a lucky streak.
And honestly? You just want running your practice to feel more fun — without constantly stressing about the next patient, the next system, or whether you’re doing it “right.”
Imagine if things could be different...
Imagine waking up to a business that runs smoothly — your team knows what to do, your systems are dialed in, and your clients are raving about their results.
Picture consistent $10K–$20K+ months that feel calm and predictable — not a lucky streak, but the natural result of the systems, leadership, and strategy you’ve built.
Envision stepping fully into your CEO role — leading with confidence, making clear decisions, and actually having time to think, create, and enjoy the business you’ve worked so hard to build.
💪🏼
🏋🏻♀️
Hi, I'm Morgan 👋🏼
My clients call me “Coach Morgan.”
I’m a physical therapist turned business coach who built a thriving cash-based practice from the ground up — starting with nothing but an $80 table in my garage gym.
Since then, I’ve helped hundreds of clinicians launch and grow their own cash-based practices through my DPT to CEO program, with students consistently scaling to $5K+ months and beyond.
Now, with CEO Club, I’m here to guide practice owners like you to the next level — consistent $10K–$20K+ months, building your first team, and stepping fully into the role of CEO.
I know what it’s like to go against the grain, to choose freedom over the traditional path, and to create a business that supports your life instead of running it. And I can’t wait to help you do the same in this next chapter.
WORK WITH US
Hi, I'm Sam 👋🏼
Most people know me as “Coach Sam.”
I’m a physical therapist and business coach who has built and grown my own cash-based practice — and now I specialize in helping other clinicians scale theirs with confidence.
In CEO Club, I’m your go-to for strategy and accountability. Each month, I’ll meet with you one-on-one to review your numbers, troubleshoot challenges, and map your clearest path to consistent $10K–$20K+ months.
I love helping practice owners step into their power — not just as clinicians, but as leaders. Whether it’s refining your sales process, tightening up your systems, or growing your confidence as a CEO, I’ll be right there in the trenches with you.
I know the leap from practitioner to CEO isn’t always easy, but with the right support and structure, it’s absolutely possible. And I can’t wait to help you make it happen.
BUILD A PRACTICE THAT SUPPORTS YOUR LIFE
CEO Club: The Mastermind
For years, I’ve helped cash-based clinicians start and grow their practices.
CEO Club is the next level — a high-level mastermind built for practice owners who are ready to scale from $5K months into consistent $10K–$20K+ growth. Inside, you’ll find a structured 12-month roadmap with every piece you need: offers, systems, marketing, sales, leadership, and team-building.
My goal is to make scaling your practice, hiring your first team member, and expanding your impact as streamlined as possible — so you can step fully into the role of CEO and build a business that supports your life. And I can’t wait to see you inside.
INTRODUCING
YOU WILL LEARN HOW TO...
Step into your CEO role with clarity, confidence, and a plan to scale sustainably.
Streamline operations, automate key systems, and delegate effectively to your team.
Build a consistent pipeline of ideal clients through marketing systems that actually convert.
Master the sales and leadership skills that create predictable $10K–$20K+ months.
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Refine your offers and pricing so your business runs profitably — not just busily.
Build a business that supports your life — not one that constantly depends on you.
Your CEO Club Journey
This isn’t just about learning strategies — it’s about implementing them with the tools, coaching, and accountability that make growth inevitable.
Phase One
Kickoff & Foundations
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Onboarding Call + Orientation – meet your coaches, set goals, and map your first 30 days.
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Business Self-Audit – deep dive into revenue, systems, lead generation, and your offer stack.
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Basic Training Prep Call – create your 30-day action plan.
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CEO Identity Training & 30-Day Challenge – level up how you show up as a leader.
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Team Audit – Morgan and Sam review your data, marketing, and strategy during the challenge.
BUT WAIT, THERE'S MORE!
Scale Faster with These Exclusive CEO Club Bonuses
When you enroll in CEO Club by December 31, get instant access to two powerhouse trainings designed to strengthen your marketing and sales systems from day one.
$500 value!
Marketing Rescue Mini Course: Turn your marketing chaos into clarity in just 4 days — so you know exactly what’s working, what’s not, and how to attract more ideal clients.
Sales Training Series with Coach Sam: Level up your sales skills fast with practical trainings that help you lead better consults, handle objections smoothly, and convert calls into paying clients.
Step into CEO Club: Get the mentorship, structure, and community support you need to scale confidently with proven systems, expert coaching, and peers growing alongside you.
HURRY! THIS OFFER EXPIRES ON 12/31/2025
TESTIMONIAL
I had another successful month as I hit $10k again. I really appreciated our last call where you pointed out "accessibility over profits." I feel like that's been my underlying mission and now it has become more apparent. It's been a wild ride over the last year and a half but just know I couldn't have done it without you. You are an awesome coach!
- R
Is CEO Club right for me?
You’re already generating $5K+/month in your practice.
You’re still in the idea stage or haven’t yet launched your practice.
You’re ready to hire your first team member (or lead the one you already have).
You’re looking for a quick fix instead of a long-term, strategic mentorship.
You want to serve your patients better while creating more freedom in your schedule.
You’re not ready to invest time, energy, and effort into leadership and systems growth.
You’re ready to fully step into your CEO role and lead your business with strategy, confidence, and sustainable growth.
You prefer staying in the comfort zone of treating every patient yourself — instead of learning how to scale beyond it.
*IMPORTANT: THIS PROGRAM IS APPLICATION ONLY!
CEO Club is the high-level mentorship for cash-based practice owners who are ready to scale with clarity, confidence, and proven systems.
This mastermind is designed for clinicians who want to move beyond being the only one in the business — and build consistent $10K–$20K+ months, expand their team, and step fully into the CEO role.
Apply now, and let’s take your practice to the next level.
Frequently Asked Questions
Do I need to have everything figured out first?
Nope. You just need consistent $5K months and a core offer — that’s it. We’ll help you with everything else: refining your systems, stabilizing your cash flow, and creating a clear plan to scale.
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How much time does it take?
It depends on your stage and goals. CEO Club is built to fit your life and business. Some members dedicate a few focused hours each week; others go all-in. We’ll help you create a sustainable plan that keeps you growing without burning out.
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What kind of support will I get?
You’ll have 12 months of high-level mentorship that includes track-based curriculum, weekly group coaching calls, 1:1 strategy sessions, KPI reviews, done-for-you templates, and a private Circle community. You’ll never be left guessing what to do next.
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How do I know this will even work for me?
We’ve worked with dozens of practice owners — including many who’ve joined after other programs. What makes CEO Club different is the structure, accountability, and personalization. If you’re willing to keep learning and show up for yourself, this process meets you exactly where you are and gets results.
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How do I know if I’m ready?
If you’re consistently generating $5K+ months, have a clear niche and core offer, and are ready to treat your practice like a business instead of a job — you’re ready. CEO Club will help you step into your CEO role and scale with clarity, confidence, and proven systems.
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We're not just another generic business coaching program.
Built specifically for cash-based practice owners who already have the foundation — and are ready to scale beyond $5K months into consistent $10K–$20K+ growth.
Focused on systems, strategy, and support to help you stabilize what you’ve built and scale sustainably.
We don’t just teach “how to hit your first $10K month” — we go deeper into leadership, operations, scalable offers, and building a business that runs without you in every session.
Learn how to hire, train, and lead a team confidently — with processes that are simple to delegate and systems that actually work.
Get direct mentorship from a coaching team that’s done it all — scaled their own practices, hired staff, written hundreds of SOPs, and built systems that keep revenue growing long-term.
Gain the tools, accountability, and mentorship to create a business that supports your goals and your lifestyle — not one that burns you out.
The results that inspired CEO Club
CEO Club was born because our DPT to CEO graduates were growing so quickly that they needed a next step. They built the foundation, started scaling their practices, and hit milestones they once thought were out of reach.
Their results are the reason CEO Club exists — to give practice owners like you the support, systems, and strategy to keep building past $5K months into $10K–$20K+ and beyond.
Here are just a few wins from our DPT to CEO students who are now ready to level up into CEO Club.
Here's Our Promise
CEO Club is not a quick-fix program — it’s a high-level mentorship designed for practice owners who are serious about scaling. We don’t offer refunds because our process requires full commitment from both sides. When you join, we match your energy with the same level of dedication, accountability, and expertise that has helped dozens of clinicians reach consistent $10K–$20K+ months.
If you show up, do the work, and lean into the coaching, we’ll make sure you have every tool, system, and support you need to succeed.
Ready to Get Started?
CEO Club is the next step for established practice owners who are ready to scale with clarity, confidence, and proven systems. Stop trying to do it all on your own — it’s time to lead like a CEO, build consistent $10K–$20K+ months, and create a business that runs smoothly without burning you out.
Apply today and let’s take your practice to the next level.