Build your practice.
Find your patients.

Go from DPT to CEO.

The roadmap, action steps, training, advice & support YOU NEED to grow a profitable business as a therapist are just a click away.


This guided program is exactly what you need to take control of your career, life, and passion.


Stop the guesswork. Start your path to success today!


Do any of these sound like you? 🤔

You're a PT, OT, SLP, healthcare provider OR in school to join this field

You're curious as to what working for yourself can do for your life, family, career, and happiness

You know you’re destined for more than just being a cog in the machine at a mill

You may have started your practice or business already and spent countless hour trying to figure out marketing and sales & all you hear are crickets

You want to be your own boss with the freedom and flexibility to travel, to be present with your family, or to make extra income, but you have no idea how to get started and fear you don’t have what it takes

You're overwhelmed, stuck, worried, going in circles, looking for direction and feel like you need accountability & support

You're in the right place. 👋 This is for you.

Since I started my own practice, I've gotten to know so many other therapy entrepreneurs doing really amazing things both locally and online. I see so many other healthcare providers with the passion and potential to grow their own businesses, but they get stuck & feel fearful to move forward because:

⏳ They're already working full time (and sometimes PRN too) and feel like they don't have enough time to start their own thing or watch hours & hours of video trainings when they still have to get their con ed finished too

😱 They feel like they're drowning in information overload and they don't know where to start

🎓 They feel like they aren't qualified to stand on their own and independently run a business (even with a degree, license, and clinical experience)

💵 They're afraid to invest too much upfront in their business, whether it's equipment, software, or coaching (which often translates to they just want to prove to themselves that they can commit and really do it first!)


The DPT to CEO Program!

DTC is a coaching program built by a therapist, for therapists to help you start, launch, and grow your very own business as a therapist.

Our mission is to help you successfully start your own cash-based solo health practice and grow to a full caseload of paying clients.

Whether you are a physical therapist, occupational therapist, speech therapist, or other healthcare professional, if your own successful solo practice is what you are looking for, you are in the right place.

This program is packed with:

📕 Bite-size training courses

📑 Actionable checklists & workbooks

💻 In-depth tutorials

❓ Weekly trainings

💃 Coaching calls

PLUS an awesome, private, distraction-free community for support and accountability to be with you on every single step of your journey! ✊


Learn EXACTLY how to launch your own business in as little as 7 days, build your audience, generate sales, create a marketing plan, and work with your own clients as a therapist -- all in bite size pieces (not a huge course).


Create a plan, timeline, and understand what action steps you need to take to move towards your goal. Commit to change. Build focus. Stick to it & execute!

Community & Support

Surround yourself with other therapists just like YOU who are also building practices, learning how to become business owners, and going from DPT to CEO. Coaching is also at the center of what we do, with private 1:1 and group coaching options

Time Saved

Implement tried & tested strategies that will save you hours of frustration, stress, and help you get more done in less time.

Decreased Overwhelm

Get the action-based checklists you need to take steps forward today in as little as 15 minutes per day & get the support you need to keep putting one foot in front of the other.

Increased Confidence

Learn as you go with a community who has your back, made of other therapists who have all have the same goals as you, who can offer a helping hand on the journey

Meet your host 😄


Hi, my name is Morgan

I am a physical therapist, cash-based private practice owner, and business coach for other rehab therapists who are looking for more.

When I started my very first big-girl job in healthcare, I was over-the-moon excited to start seeing my very own patients. I had always been into health & fitness, and I LOVED the fact that I could use exercise to help people heal from pain. I couldn't wait.

As the months continued, the more I saw that the emphasis in my clinic wasn't patient outcomes or about the individuals walking through our doors, it was about getting as many patients on caseload in order to bill as much as possible.

I felt like I was giving it my all, but it was taking everything from me. I was constantly exhausted, stressed, and I slowly started to feel my passion for health & wellness fall away. I felt lost.

So I did something about it.

I started my own cash-based solo practice.

I started working out of a Crossfit gym seeing patients 1:1 and my passion started to come back. In the spring of 2020, I began working with clients online via telehealth, I added online strength coaching, and now I see clients in my garage gym.

I realized there are so many ways that I can help people as a therapist. That's what I want for you too.

Pairing my own experience with my clinical knowledge, I decided to start DPT to CEO for other ambitious therapists just like me so that healthcare providers everywhere would have one source for actionable strategies that they could implement themselves, without burning a hole in their pocket, and still get all the support they need along their journey.

What's included in this coaching program? What do I learn? How does this work?

Great question! Over the next 6 months, here's your plan:

Step 1: Therapy Business Basics


Your first step is to complete Therapy Business Basics -- a mini course with an easy-to-follow 4 step process that will take you from knowing absolutely ZERO about how to set up a business to being able to start seeing patients ASAP, including the simple way to start doing your own documentation.

Suggested time to complete: 1-4 weeks

Step 2: Practice by Design


This step is your quick start guide to building a business with purpose! Craft a vision to deliver care on your own terms. This will help you create clarity on what you want your business to look like as well as the transformation you're offering to clients in order to help you market & sell with confidence!


Suggested time to complete: 1-4 weeks

Step 3: Mindset Magic


Set yourself up for success by building a solid foundation, learning how to work for yourself, and how to prioritize your mindset front and center, getting rid of limiting beliefs. Your biggest obstacle is yourself and you have the option to shift your mindset.

Suggested time to complete: 1-3 weeks

Step 4: Successful Solo Sales


Begin your sales training here -- learn how to have confident conversations, make solid offers, and understand how to best communicate what it is that you do and how you help others, all while conquering objections and crushing barriers.

Suggested time to complete: 1-4 weeks

Step 5: Beginner's Guide to Digital Marketing for Healthcare Professionals


Put yourself out there confidently and develop a plan to start attracting your ideal patients and clients. We cover basic marketing concepts, the client journey, social media, website/SEO, building an audience, networking, email, hosting events, and paid advertising -- all with exact steps to help you get everything up and running!

Suggested time to complete: 1-3 months

Step 6: Data & Systems for New Business Owners


Now that you've gotten everything up and running, you've started working with your clients, it's time to start putting systems in place so that you're able to consistently bring in new clients and nurture your current caseload. Plus, make sure that you're taking care of yourself along the way so that you can continue this journey!

Suggested time to complete: 1-3 months

Ready? Apply today to get started!

If you are a therapist looking for more from your life and your career, you're ready to build a business of your own, and you feel this could be a good fit for you, all you have to do is choose the option you're most interested in below, fill out the questionnaire, and we can get started!

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The Community

DTC has a private, distraction-free community! This space is available to you 24/7 to ask your questions, get feedback, and offer support to other members as well. This space will help you by giving you a place to post your progress, ask other members for their specific feedback, get answers quickly, share your wins, and join challenges!


Therapy Business Basics Mini Course

Included in this program is the 4-part mini course, Therapy Business Basics, which has already helped over 115 therapists get started on the journey of building a business. Inside, you'll get daily checklist with actionable items to complete. It's a proven path to go from just an idea to start to see your very first client!


Practice Launch Roadmap

Make a plan, take action, get results! This membership is community and action-oriented, and it comes with an interactive Practice Launch Roadmap to help you take action ASAP and work towards your goals (even if you're working full or part time!)

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Live Calls

On a regular basis, attend members-only LIVE workshops and trainings to learn specific topics fast & get your questions answered, support each other and get feedback on where you're at, where you want to go, and specific action steps on building and growing a business as a therapist.


The Library

DTC comes complete with an in-depth library that has been built and curated over the last year with specific trainings on different aspects and stages of starting your own business. New trainings will be added on a bimonthly basis and you will find all of your membership resources here!


"DPT to CEO has been exactly what I've needed to get my cash PT business started and growing! This program is incredibly organized with clear courses, blueprints and information that can literally get you started from ground zero. Morgan communicates with the group constantly and answers any questions we have. I didn't think I would care much about the community aspect, but I now see how valuable it is to have a group of like-minded clinicians going through similar experiences and being a source of encouragement and wisdom."

- Caitlin C.

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1-on-1 Coaching

✔ 6 months of support with 1:1 coaching calls to get individualized feedback, strategy, support, and planning

✔ 1:1 asynchronous support via Marco Polo

Website built FOR YOU by a professional web developer

✔ Weekly hybrid group coaching with community, instruction, and brainstorming

✔ DPT to CEO Roadmap to teach you everything you need to go from starting from scratch to a full caseload

✔ Library with bite-size training courses, actionable checklists & workbooks

✔ In-depth tutorials & walkthroughs

✔ Private, distraction-free community filled with other solo practice clinicians

✔ Mini-course: Therapy Business Basics & Practice by Design INCLUDED!

Currently closed for enrollment

Hybrid Group Coaching

✔ 6 months of support, including...

✔ Weekly hybrid group coaching with 1:1 hot seats with community, instruction, and brainstorming

Website built FOR YOU by a professional web developer

✔ DPT to CEO Roadmap to teach you everything you need to go from starting from scratch to a full caseload

✔ Library with bite-size training courses, actionable checklists & workbooks

✔ In-depth tutorials & walkthroughs

✔ Private, distraction-free community filled with other solo practice clinicians

✔ Mini-course: Therapy Business Basics & Practice by Design INCLUDED!

$5,000 or up to 6 payments of $900

DIY Program

✔ 6 months of support and access to the course and community

✔ DPT to CEO Roadmap to teach you everything you need to go from starting from scratch to a full caseload

✔ Library with bite-size training courses, actionable checklists & workbooks

✔ In-depth tutorials & walkthroughs

✔ Private, distraction-free community filled with other solo practice clinicians

✔ Mini-course: Therapy Business Basics & Practice by Design INCLUDED!

$2,500 or up to 6 payments of $450



How is this different than other coaching programs?

The DPT to CEO Program offers a hybrid coaching opportunity, where there are opportunities for self-paced learning, as well as an option where you're supported through 1:1 coaching. One-on-one coaching can be great for people who need high-touch assistance and individualized plans of action, while having an expert basically in their back pocket.


DPT to CEO is also a program focused on COMMUNITY -- resources are provided to help you on your way and to help you implement to build the business of your dreams. Guidance is provided not only by Morgan, but also by all of the other therapy entrepreneurs in the community.

How long is the program?

The timeline for getting your practice up and running can vary, depending on how much time you have to dedicate to building it. If you are starting from complete scratch & would like to build a full caseload, the typical timeline is at least 6 months.

Based on Morgan's work with over 30 other therapists starting a solo practice, here are some estimated timeframes:

  • If you're working full time, the typical timeline is roughly 12-18 months to reach a full caseload.

  • If you're working part time or less, the typical timeline is roughly 6-7 months to reach a full caseload.

  • If you're working solely on your own practice, you may be able to achieve a full caseload in less than 90 days.

Since the timeline can vary depending on your unique situation, we offer different payment options that fit you where you are in order to help you succeed.

Is this program only for physical therapists?

Nope! I've worked with OTs and chiropractors as well in this program. If you're not sure if it's a good fit, schedule a call with me and we can talk about it.

How much support do I get?

As much support as you feel you need! This program comes with options for 1:1 coaching, group/hybrid coaching, and DIY.

How is this different than a Facebook group?

First of all, the DPT to CEO Community is hellllla organized. You don't have time to spend hours going down rabbit holes to find the answers you need! And I say that as a proud Facebook group owner.

The DPT to CEO Community is also full of other therapy business owners (or soon to be!) who are serious about bettering themselves and bettering their businesses. They're either right with you or one step ahead and can offer support to you like nowhere else. This community is all about action-takers, making mistakes, learning, getting stuff done, and celebrating one another.

You'll also get more support from me 😉

I haven't started a business or practice yet. Is this for me?

Yes! Inside the membership, you get access to the Therapy Business Basics course which will guide you step-by-step in how to set up as a business entity when you're ready as well as a Roadmap for the steps after.

I already have a business or practice that's doing well. What can DPT to CEO do for me?


First of all, congratulations! As we know, building a business is a journey, not a destination. No matter whether you haven't started yet or you've been in business for 10+ years, this membership can still help you with:

  • Staying up-to-date on digital marketing strategies and how-to's

  • Connecting with other therapists and building joint ventures

  • Learning how to find that ever-elusive work-life balance

  • Passing on your knowledge and expertise to healthcare providers who are now where you once were -- therefore, continuing to improve our healthcare industry overall

Morgan also offers private coaching & marketing services customized to fit your needs, including some done-with-you and done-for-you options. If this is something you're interested in, please email Morgan at

What is the cancellation policy?

We do not currently offer refunds, but if you decide the membership is not for you, you can cancel any time through your member dashboard. If you choose to downgrade or cancel from a paid-in-full option during the middle of your term, there will be no refund.


Hmm, maybe I should just wait to see how I do on my own instead of joining today.


Hey, no problem. Each person is going to have their own individual path on this journey.

However, if time and growing your own business are priorities for you, the right time to get started is right now.

The longer you delay investing in your professional growth, the longer it will take you to get to where you want to be. Not to bring the vibe down, but I've seen it time and time again with other entrepreneurs and the most successful are the ones who take action and invest in themselves.

There's always going to be a reason to put something off. All that will do is lose you time, which you will never be able to get back and you'll always be wondering what could have been if you had taken that first step.


Is the content all available at once?

It is not! And let me tell you why...

One of the biggest problems I hear from therapists new to business (and who have been in business for over a year) is feeling simply overwhelmed and distressed about the sheer amount of information that you need to digest in order to make any progress forward.


To help with this, I've designed an interactive roadmap experience that promotes you taking one step at a time to guide you on your journey. You can choose the pace and new content unlocks as you go, but you're only offered one piece at a time to make it less overwhelming and easier to accomplish. Most clinicians can complete all of the content in 6 months.

Can I get 1:1 support for my business?

You will always be able to ask your questions and get advice, suggestions, feedback, and support 24/7 within our community. 


If you are interested in further support through more 1:1 coaching with me, please email Morgan at

Ready? Apply today to get started!

If you are a therapist looking for more from your life and your career, you're ready to build a business of your own, and you feel this could be a good fit for you, all you have to do is click the "Join" button below, fill out the application, and we will get started!