Build your practice.
Find your patients.
Go from DPT to CEO.
The roadmap, action steps, training, advice & support YOU NEED to grow a profitable business as a therapist are just a click away.
This guided program is exactly what you need to take control of your career, life, and passion.
Stop the guesswork. Start your path to success today!
Do any of these sound like you? 🤔
You're a PT, OT, SLP, healthcare provider OR in school to join this field
You're curious as to what working for yourself can do for your life, family, career, and happiness
You know you’re destined for more than just being a cog in the machine at a mill
You may have started your practice or business already and spent countless hour trying to figure out marketing and sales & all you hear are crickets
You want to be your own boss with the freedom and flexibility to travel, to be present with your family, or to make extra income, but you have no idea how to get started and fear you don’t have what it takes
You're overwhelmed, stuck, worried, going in circles, looking for direction and feel like you need accountability & support
You're in the right place. 👋 This is for you.
Since I started my own practice, I've gotten to know so many other therapy entrepreneurs doing really amazing things both locally and online. I see so many other healthcare providers with the passion and potential to grow their own businesses, but they get stuck & feel fearful to move forward because:
⏳ They're already working full time (and sometimes PRN too) and feel like they don't have enough time to start their own thing or watch hours & hours of video trainings when they still have to get their con ed finished too
😱 They feel like they're drowning in information overload and they don't know where to start
🎓 They feel like they aren't qualified to stand on their own and independently run a business (even with a degree, license, and clinical experience)
💵 They're afraid to invest too much upfront in their business, whether it's equipment, software, or coaching (which often translates to they just want to prove to themselves that they can commit and really do it first!)
INTRODUCING
The DPT to CEO Program!
DTC is a coaching program built by a therapist, for therapists to help you start, launch, and grow your very own business as a therapist.
Our mission is to help you successfully start your own cash-based solo health practice and grow to a full caseload of paying clients.
Whether you are a physical therapist, occupational therapist, speech therapist, or other healthcare professional, if your own successful solo practice is what you are looking for, you are in the right place.
This program is packed with:
📕 Bite-size training courses
📑 Actionable checklists & workbooks
💻 In-depth tutorials
❓ Weekly trainings
💃 Coaching through Discord with Morgan and Jeff for support and accountability to be with you on every single step of your journey! ✊
Knowledge
Learn EXACTLY how to launch your own business in as little as 7 days, build your audience, generate sales, create a marketing plan, and work with your own clients as a therapist -- all in bite size pieces (not a huge course).
Create a plan, timeline, and understand what action steps you need to take to move towards your goal. Commit to change. Build focus. Stick to it & execute!
Surround yourself with other therapists just like YOU who are also building practices, learning how to become business owners, and going from DPT to CEO. Coaching is also at the center of what we do, with different options available.
Time Saved
Implement tried & tested strategies that will save you hours of frustration, stress, and help you get more done in less time.
Get the action-based checklists you need to take steps forward today in as little as 15 minutes per day & get the support you need to keep putting one foot in front of the other.
Learn as you go with a community who has your back, made of other therapists who have all have the same goals as you, who can offer a helping hand on the journey
Meet your coach 😄
Hi, my name is Morgan
I am a physical therapist, cash-based private practice owner, and business coach for other rehab therapists who are looking for more.
When I started my very first big-girl job in healthcare, I was over-the-moon excited to start seeing my very own patients. I had always been into health & fitness, and I LOVED the fact that I could use exercise to help people heal from pain. I couldn't wait.
As the months continued, the more I saw that the emphasis in my clinic wasn't patient outcomes or about the individuals walking through our doors, it was about getting as many patients on caseload in order to bill as much as possible.
I felt like I was giving it my all, but it was taking everything from me. I was constantly exhausted, stressed, and I slowly started to feel my passion for health & wellness fall away. I felt lost.
So I did something about it.
I started my own cash-based solo practice.
I started working out of a Crossfit gym seeing patients 1:1 and my passion started to come back. In the spring of 2020, I began working with clients online via telehealth, I added online strength coaching, and now I see clients in my garage gym.
I realized there are so many ways that I can help people as a therapist. That's what I want for you too.
Pairing my own experience with my clinical knowledge, I decided to start DPT to CEO for other ambitious therapists just like me so that healthcare providers everywhere would have one source for actionable strategies that they could implement themselves, without burning a hole in their pocket, and still get all the support they need along their journey.
What's included in this coaching program? What do I learn? How does this work?
Great question! Over the next 6 months, here's your plan:
Step 1: Therapy Business Basics
Your first step is to complete Therapy Business Basics -- a mini course with an easy-to-follow 4 step process that will take you from knowing absolutely ZERO about how to set up a business to being able to start seeing patients ASAP, including the simple way to start doing your own documentation.
Suggested time to complete: 1-4 weeks
Step 2: Practice by Design
This step is your quick start guide to building a business with purpose! Craft a vision to deliver care on your own terms. This will help you create clarity on what you want your business to look like as well as the transformation you're offering to clients in order to help you market & sell with confidence!
Suggested time to complete: 1-4 weeks
Step 3: Mindset Magic
Set yourself up for success by building a solid foundation, learning how to work for yourself, and how to prioritize your mindset front and center, getting rid of limiting beliefs. Your biggest obstacle is yourself and you have the option to shift your mindset.
Suggested time to complete: 1-3 weeks
Step 4: Successful Solo Sales
Begin your sales training here -- learn how to have confident conversations, make solid offers, and understand how to best communicate what it is that you do and how you help others, all while conquering objections and crushing barriers.
Suggested time to complete: 1-4 weeks
Step 5: Beginner's Guide to Digital Marketing for Healthcare Professionals
Put yourself out there confidently and develop a plan to start attracting your ideal patients and clients. We cover basic marketing concepts, the client journey, social media, website/SEO, building an audience, networking, email, hosting events, and paid advertising -- all with exact steps to help you get everything up and running!
Suggested time to complete: 1-3 months
Step 6: Data & Systems for New Business Owners
Now that you've gotten everything up and running, you've started working with your clients, it's time to start putting systems in place so that you're able to consistently bring in new clients and nurture your current caseload. Plus, make sure that you're taking care of yourself along the way so that you can continue this journey!
Suggested time to complete: 1-3 months
Therapy Business Basics Mini Course
Included in this program is the 4-part mini course, Therapy Business Basics, which has already helped over 115 therapists get started on the journey of building a business. Inside, you'll get daily checklist with actionable items to complete. It's a proven path to go from just an idea to start to see your very first client!
Practice Launch Roadmap
Make a plan, take action, get results! This membership is community and action-oriented, and it comes with an interactive Practice Launch Roadmap to help you take action ASAP and work towards your goals (even if you're working full or part time!) -- includes instructions and exact tasks for each phase of the program.
Live Calls
Attend members-only LIVE workshops and trainings to learn specific topics fast & get your questions answered, support each other and get feedback on where you're at, where you want to go, and specific action steps on building and growing a business as a therapist.
The Library
DTC comes complete with an in-depth library that has been built and curated over the last year with specific trainings on different aspects and stages of starting your own business. New trainings will be added on a bimonthly basis and you will find all of your membership resources here!
"DPT to CEO has been exactly what I've needed to get my cash PT business started and growing! This program is incredibly organized with clear courses, blueprints and information that can literally get you started from ground zero. Morgan communicates with the group constantly and answers any questions we have. I didn't think I would care much about the community aspect, but I now see how valuable it is to have a group of like-minded clinicians going through similar experiences and being a source of encouragement and wisdom."
- Caitlin C.
Self-Paced Program
✔ DPT to CEO Roadmap to teach you everything you need to go from starting from scratch to a full caseload (designed to be completed over the course of 6 months)
✔ Library with bite-size training courses, actionable checklists & workbooks
✔ In-depth tutorials & walkthroughs
✔ Mini-courses: Therapy Business Basics, Practice by Design, and now Marketing Rescue INCLUDED!
✔ Lifetime access to course material
$2,500 or up to 6 payments of $500
1:1 Coaching Progam
✔ Weekly 1:1 online coaching sessions with Morgan
✔ DPT to CEO Roadmap to teach you everything you need to go from starting from scratch to a full caseload (designed to be completed over the course of 6 months)
✔ DONE-FOR-YOU practice website by a professional web developer (Slope Tech NYC)
✔ Library with bite-size training courses, actionable checklists & workbooks
✔ In-depth tutorials & walkthroughs
✔ Mini-courses: Therapy Business Basics, Practice by Design, and now Marketing Rescue INCLUDED!
✔ Lifetime access to course material
FAQs
Ready? Apply today to get started!
If you are a therapist looking for more from your life and your career, you're ready to build a business of your own, and you feel this could be a good fit for you, all you have to do is click the "Join" button below, fill out the application, and we will get started!