Picture this…
✅ You’re working with 1:1 clients in a gym, at home, or online — on your terms.
✅ Your schedule is spacious, your documentation is light, and you’re finally making a full-time income without grinding all day.
✅ You’re having fun being a therapist again — and you’ve got the time and freedom to live your life.
It’s not a fantasy. It’s a plan — and we’ll help you build it.
The DPT to CEO Program gives you a proven roadmap, expert coaching, and done-for-you tools so you can launch your practice with clarity and confidence — even if you're starting from scratch.
Whether you're still in the clinic, just getting licensed, or feeling stuck in analysis paralysis, this is your sign to stop guessing… and start building.
Go from burnt-out clinician to confident CEO — with a full caseload of dream clients.
Is this you? (We thought so…) 👇🏼
✅ You’re a PT, OT, SLP, or healthcare provider — or you're in school, dreaming of doing things your own way.
✅ You’re curious what working for yourself could do for your life, your family, and your happiness.
✅ You’ve always known you were meant for more than rushing through 15-minute appointments in a broken system.
✅ You’ve tried figuring out business, marketing, or sales — but feel like you're shouting into the void.
✅ You want more time, freedom, and flexibility… but don’t know where to start (or if you even can).
✅ You’re stuck in your head, spinning in circles, and craving accountability and support from people who get it.
👋🏼 You’re in the right place. This is for you
Why So Many Good Clinicians Get Stuck (Even When They’re Ready)
Since starting my own practice, I’ve met hundreds of therapy entrepreneurs — both in-person and online — who deeply want to grow their own business, serve clients differently, and live with more freedom…
But they get stuck (and stay stuck) because of things like:
🕰️ Time paralysis — They’re working full-time (and maybe PRN too), barely keeping up with con ed, and can’t imagine adding “start a business” to their plate.
😵 Information overload — They’ve tried Googling, bingeing YouTube, or watching webinars… but still feel totally unclear on what to actually do first.
🎓 Imposter syndrome — Even with a degree, license, and clinical wins, they question whether they’re really “qualified” to run a business.
💸 Fear of investing — They don’t want to waste money on tools, software, or coaching. Deep down, they’re afraid they’ll commit and still fail.
If any of that hit home — know this:
It’s not that you’re lazy. Or unqualified. Or too late.
You just need a simpler way forward… with real support.
INTRODUCING
The DPT to CEO Program!
The DPT to CEO Program is a step-by-step coaching experience built by a therapist, for therapists — to help you start, launch, and grow your own cash-based solo practice without overwhelm or confusion.
Whether you’re a physical therapist, OT, SLP, or other healthcare professional, if you’ve been dreaming about starting your own practice — this is your roadmap.
Our mission is simple:
To help you confidently launch your business, fill your caseload, and finally live the freedom-filled career you imagined when you chose this profession.
What’s Inside the Program:
✅ Bite-sized video lessons — so you can take action without burning out
✅ Actionable checklists + templates — just follow the steps, no guesswork
✅ Deep-dive tutorials — to help you implement with clarity
✅ Live trainings — get feedback, ask questions, and stay motivated
✅ Private support community — you’ll never feel alone in this process
🎯 You don’t need to do this alone.
We built this to give you a clear path forward — and support you every step of the way.
Here’s What You’ll Walk Away With:
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Knowledge
Launch your business in as little as 7 days — without wasting time on endless research or courses. We give you what to do, when to do it, and how — in bite-sized, doable steps.
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You’ll create a real plan with real deadlines — and get the structure you need to follow through. No more second-guessing. Just focused action and weekly support.
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You're not doing this alone. Get surrounded by other ambitious, like-minded therapists who are also building and growing. Coaching and connection are at the heart of everything we do.
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Time Saved
Use our proven strategies and done-for-you tools to get more done in less time — without spinning your wheels or burning out.
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You’ll know exactly what your next step is — and how to take it. Even if you only have 15 minutes a day, you’ll stay in motion and feel supported as you go.
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As your business grows, so will your belief in yourself. With community encouragement and clear wins, you’ll feel more confident in your role as a business owner and CEO.
Meet Your Coaching Team
You don’t have to build your business alone — and in this program, you won’t.
When you join DPT to CEO, you get support from a team of experienced coaches who’ve been where you are. Whether you need help with clinical-to-CEO mindset shifts, marketing strategy, pediatric practice growth, or pelvic health content — someone on this team has walked that path.
We’re not just here to cheer you on.
We’re here to give you strategy, structure, and support every step of the way.
Coach Morgan
Dr. Morgan Meese, PT, is a physical therapist, cash-based private practice owner, and business coach for other rehab therapists seeking more.
When Morgan started her very first big-girl job in healthcare, she was over-the-moon excited to start seeing her very own patients. She had always been into health & fitness, and she LOVED the fact that she could use exercise to help people heal from pain. She couldn't wait.
As the months continued, the more Morgan saw that the emphasis in her clinic wasn't patient outcomes or about the individuals walking through their doors; it was about getting as many patients on caseload in order to bill as much as possible.
Morgan felt like she was giving it her all, but it was taking everything from her. She was constantly exhausted, stressed, and she slowly started to feel her passion for health & wellness fall away. She felt lost.
So Morgan did something about it.
She started her own cash-based solo practice.
Morgan started working out of a Crossfit gym seeing patients 1:1, and her passion started to come back. In the spring of 2020, she began working with clients online via telehealth, added online strength coaching, and now sees clients in her garage gym.
Morgan realized there are so many ways that she can help people as a therapist. That's what she wants for others too.
Pairing her own experience with her clinical knowledge, Morgan decided to start DPT to CEO for other ambitious therapists just like her so that healthcare providers everywhere would have one source for actionable strategies that they could implement themselves, without burning a hole in their pocket, and still get all the support they need along their journey.
Coach Sam
Meet Dr. Samantha "Sam" Ritz PT, DPT, an accomplished Physical Therapist from Dallas, Texas, with a
distinguished background in athletics and sports. A first-team NCCAA All-American tennis player from McMurry University, Dr. Sam went on to receive her Doctorate in Physical Therapy from the University
of North Texas Health Science Center.
After treating & then managing an outpatient orthopedic clinic, which led to burnout & frustration with
the insurance based healthcare model. Dr. Sam founded her private practice, FX Physical Therapy, which
emphasizes personalized, holistic care tailored to the pickleball & tennis player’s unique needs.
Dr. Sam’s extensive expertise spans physical therapy evaluation, dry needling, cupping, instrument-assisted soft
tissue manipulation, clinician-facilitated overstretch, injury prevention group classes, and injury
prevention screening.
As a business coach, Dr. Sam leverages her experience and success in building a thriving physical therapy practice to help aspiring physical therapists launch and grow their own businesses. With a focus on how to build community in order to properly market to your IDEAL patient, she guides her clients in creating personalized, flexible service offerings that prioritize patient goals and holistic treatment approaches.
Through her coaching, Dr. Sam is committed to empowering physical therapists to achieve their goals of
financial & time freedom. All the while, helping to build successful, patient-centered practices that
enhance function and movement for your ideal patient.
Coach Karen
Meet Dr. Karen Tanso, a Doctor of Physical Therapy, Board-Certified Pediatric Clinical Specialist, and passionate entrepreneur. Karen graduated from Simmons College in 2014 with her Doctor of Physical Therapy degree. From the start of her career, she has specialized in pediatrics, working in a variety of outpatient clinics and schools in the Boston area before starting her own private practice, Inchstones PT, LLC in 2022.
Driven by a lifelong dream of owning her own business, Karen initially faced the challenge of navigating the complexities of entrepreneurship. Her journey took a pivotal turn in early 2023 when she discovered the DPT to CEO program, where she quickly uncovered her passion for business strategy, marketing, and content creation. This newfound passion led her to help other local therapists and small business owners with targeted marketing and advertising, sharing her knowledge and helping them grow their businesses successfully.
Although she continues to grow Inchstones PT and enjoys treating patients, Karen has expanded her role as a business coach and marketing consultant. By combining her hands-on experience as a pediatric therapist with her business and marketing expertise, Karen offers a unique, holistic approach to coaching.
Through the DPT to CEO program, she hopes to help students be successful and confident in their marketing and social media content to help grow their practices.
Coach Taylor
Meet Dr. Taylor Kirk, a doctor of physical therapy, pelvic health marketing consultant, and business owner. Taylor graduated from Texas Woman’s University in Dallas, TX with her doctor of physical therapy degree and returned to her hometown of Emporia, KS, where she practiced as a physical therapist for 3 years.
During her time in clinical practice, Taylor began to see the challenges of corporate healthcare that are faced by both patients and providers. It was at this time Taylor knew she wanted something more from her career and her profession.
Although Taylor is a physical therapist by trade, the confines of a non-compete, not uncommon in the corporate healthcare setting, prevented her from starting her own practice. To fill the void and stay connected to the industry of physical therapy, Taylor dove into all things business and marketing, developing skills valuable for growing any business. It was then she realized her skills as a physical therapist were not limited to treating patients, but that she could do so much more.
With Taylor’s hopes of staying connected to physical therapy, specifically her passion for pelvic health, she decided to start her own pelvic health marketing business - The Pelvic Marketer. During her time as a business owner, she has helped other practice owners grow their businesses through targeted digital marketing strategies, providing individualized services to each one of her clients.
As a business coach, Taylor’s experiences as a physical therapist, successful business owner, and marketing consultant allow her to bring a unique perspective to students within the DPT to CEO program. She is able to assist them in all things business and marketing to ensure their success during their entrepreneurial journey.
At the end of the day, Taylor is committed to empowering DPT to CEO students with the skills they need to start, launch, and grow a successful practice.
What’s Included in the Coaching Program? What Will I Learn — and How Does It All Work?
You're not just joining a course — you’re stepping into a 7-month coaching experience with a roadmap designed to take you from uncertain and overwhelmed to confident and profitable. Each phase builds on the last so you’re never stuck wondering what to do next.
⏱️ Time estimates are based on working on your business ~10 hours per week through the 1:1 Coaching Track.
Here’s the full breakdown of the DPT to CEO Roadmap:
Phase 1: Startup
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🕒 Suggested time: 2–3 weeks
You’ll set a strong legal, clinical, and strategic foundation — so you feel confident seeing clients, charging your worth, and owning your role as CEO.
What You’ll Learn:
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Mindset coaching for new CEOs, so you stop self-sabotaging and start leading with clarity
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Therapy Business Basics & Direct Access, so you launch your practice without fear of getting it “wrong”
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Practice by Design, so you don’t just start a practice — you build one that fits your life
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Branding 101 & pricing strategy, so your messaging resonates with clients who are ready to pay cash
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Legal setup, consent forms, documentation, and scheduling systems, so you can start seeing clients ASAP without overwhelm
Phase 2: Sales
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🕒 Suggested time: 2–3 weeks
You’ll learn to lead confident sales conversations — so your consults convert and clients say “yes” without pressure.
What You’ll Learn:
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Sales theory that makes sense for therapists, so you stop feeling gross and start feeling grounded in your offers
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Cold lead sales & discovery call training, so you never wonder what to say to a potential client again
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Selling packages & handling objections, so more of your leads become long-term clients
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Sales process design, so you can repeat it confidently no matter where the lead comes from
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Templates and scripts, so you never have to “wing it” in the DMs or on a call again
Phase 3: Basic Systems
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🕒 Suggested time: 1–3 weeks
You’ll build the backend of your business — so everything runs smoothly and you don’t feel like a hot mess.
What You’ll Learn:
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CRM setup, so you can track leads and client progress without spreadsheets galore
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Finance 101 for small business, so you actually understand your money (and keep more of it)
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Payment and documentation workflows, so you spend less time on admin and more time with clients
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Data tracking & KPI review, so you make strategic business decisions backed by numbers
Phase 4: Marketing 1
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🕒 Suggested time: 4–6 weeks
You’ll learn the fundamentals of client attraction — so your brand stands out and your audience starts to grow.
What You’ll Learn:
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Simple, effective content strategy, so you stop second-guessing every post and start showing up with confidence
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Social media & Google setup, so local clients can actually find you
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Website done-for-you setup, so you can launch without stressing about tech
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The 100 Challenge, so you take bold action to get your first (or next) 5–10 clients
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Event marketing and collab strategy, so you become the go-to therapist in your niche
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Content coaching + templates, so you never stare at a blank screen again
Phase 5: Basic Operations
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🕒 Suggested time: 3–4 weeks
You’ll create repeatable systems for growth — so your business doesn’t fall apart when life gets busy.
What You’ll Learn:
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Daily Power Hour system, so lead gen becomes part of your weekly rhythm — not a last-minute scramble
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Weekly & Monthly Routines, so you stay organized, profitable, and consistent
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SOP creation, so you can eventually delegate and scale without chaos
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Content batching systems, so you’re not chained to Instagram every day
Phase 6: Marketing 2
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🕒 Suggested time: 4–6 weeks
You’ll build a long-term, scalable marketing engine — so you can grow on autopilot without burning out.
What You’ll Learn:
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Always-On Marketing Engine framework, so your leads don’t dry up when you take a break
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Waterfall Method & email strategy, so you build authority while working less
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SEO basics and Google visibility, so strangers start finding (and booking) you
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Ad strategy & boosting, so you feel confident investing in growth when you’re ready
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Referral program design, so happy clients become your biggest advocates
Phase 7: Growth Planning
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🕒 Suggested time: 2–4 weeks
You’ll choose your next growth step — and get the support to move forward with intention and confidence.
What You’ll Learn:
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Annual planning & business audit, so you make decisions backed by data, not guesswork
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Money mindset & pricing confidence, so you stop undercharging and start building real wealth
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Growth path decision-making, so you can expand in a way that fits your life and goals
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Wellness program & hiring intro, so you can diversify income or begin building a team
You’re Ready. Let’s Build Your Practice — Together.
If you’re a therapist who wants more freedom, income, and impact — this is your next step.
You don’t need to have it all figured out. You just need to be willing to start.
Apply now and let’s map out your path to a profitable, purpose-driven solo practice — with 1:1 coaching, support, and a proven roadmap.
What You Get Instant Access To:
Therapy Business Basics Mini Course
This 4-part CEU-accredited mini course has already helped over 370 therapists launch their business from scratch. You’ll follow a proven daily checklist with actionable steps to go from “just an idea” to getting your first client.
(Earn 8.33 CEUs)
Practice Launch Roadmap
This is your action-oriented step-by-step plan. Inside, you’ll find clear instructions and exact tasks for each phase of your business — whether you're working full-time, part-time, or figuring it out as you go.
The DPT to CEO Library
Our curated training library is constantly growing. From pricing and marketing to mindset and management — you’ll find deep-dive trainings added every other month to help you grow faster and smarter.
"DPT to CEO has been exactly what I've needed to get my cash PT business started and growing! This program is incredibly organized with clear courses, blueprints and information that can literally get you started from ground zero. Morgan communicates with the group constantly and answers any questions we have. I didn't think I would care much about the community aspect, but I now see how valuable it is to have a group of like-minded clinicians going through similar experiences and being a source of encouragement and wisdom."
- Caitlin C.
Hear What Our Students Are Saying
You don’t have to wonder if this works — here’s what happens when therapists like you commit to building their business with the DPT to CEO roadmap.
From full caseloads to $5K–$10K months, from stuck to sold out — our students are seeing real results and building practices that actually fit their lives.
👇🏼 Check out their words, wins, and video stories below.
How to Get Started with DPT to CEO
Getting started is simple. Here’s what the journey looks like:
Apply to the Program
Fill out a short application to share your goals and what you’re looking for. This helps us understand how we can best support you.
Schedule Your Interview
You’ll book a call with Morgan or one of our team members to talk through your vision, ask questions, and decide if the program is a good fit. We’ll also walk you through the tracks and pricing options.
Begin Your Journey
Once you’re in, we’ll help you choose your starting point and guide you step-by-step as you build your dream practice — with full support from the DPT to CEO team.
What’s Included in the 1:1 Coaching Program
When you join, you’ll get:
✔️ 7 months of 1:1 coaching with a business coach who runs a successful cash-based PT practice
✔️ 1:1 coaching with a marketing coach who's helped dozens of practices grow their audience & attract clients
✔️ A done-for-you practice website built by a PT — so you can hit the ground running
✔️ Access to the full DPT to CEO Roadmap, guiding you from scratch to a full caseload in 7 months
✔️ A library of bite-size trainings, checklists, and workbooks
✔️ In-depth tutorials and walkthroughs for every phase of business
✔️ Access to our private student community + direct support from Morgan
✔️ Mini-courses: Therapy Business Basics, Practice by Design, and Marketing Rescue
✔️ Lifetime access to all course materials
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How is this different from other business programs?Most coaching programs give you theory. We give you results. DPT to CEO is built by therapists, for therapists — and it’s designed to walk you through every step of starting your practice, with coaching, templates, and real-time support the whole way.
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How long is the program?The live coaching program lasts 7 months, but you get lifetime access to all materials. That means you can revisit trainings or go at your own pace as needed.
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Is this only for physical therapists?Nope! We work with OTs, SLPs, chiropractors, and other healthcare pros who want to launch a cash-based, client-first practice model.
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Do I need to have a business already?Not at all. Many of our students start with no business entity, no website, and no clients. You’ll learn how to build everything from scratch — we even include the entity setup and documentation basics.
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What if I already have a business?If you’re already up and running but want to streamline your systems, get more clients, or grow with confidence — this program will meet you where you’re at and help you scale smarter.
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Is all the content available at once?No — we guide you through a phased roadmap to avoid overwhelm. But you’ll have access to everything for life once it’s released.
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Do I get coaching or is it self-paced?This is a 1:1 coaching program — and we believe that’s what gets our students the best results. When you join, you’ll get 1:1 calls, weekly support, and access to our private community. You don’t have to do this alone — we’ll be with you every step of the way.
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What if I’m super busy right now?Then this is exactly why you need a structured roadmap. You’ll learn how to build your practice efficiently, even with just a few hours per week. And we’ll help you stay focused on what matters most.
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I’m scared to invest. What if I fail?If you’ve tried other programs before and they didn’t stick… that doesn’t mean you’re not ready. It means you didn’t have support built around your brain, your goals, and your bandwidth. This program is different. We don’t just hand you modules and wish you luck — you’ll get structure, coaching, and step-by-step guidance tailored to your real life. You’re not broken. You’re not behind. And you’re not meant to figure this out alone.
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What if my question isn’t listed here?We’re happy to help! You can DM @dpttoceo on Instagram or email me at morgan@thewellphysio.com to contact us directly with your question.
FAQs
You’re Ready. Let’s Build Your Practice — Together.
If you’re a therapist who wants more freedom, income, and impact — this is your next step.
You don’t need to have it all figured out. You just need to be willing to start.
Like Cristina, who went from juggling three jobs to consistent $9k+ months doing work she loves — full-time and on her terms.
Apply now and let’s map out your path to a profitable, purpose-driven solo practice — with 1:1 coaching, support, and a proven roadmap.