The foundation is set — it’s time to scale.
But maybe the strategies that got you to $5K months aren’t the same ones that will take you to $10K, $15K, or even $20K+ months.
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You’ve proven you can run a business — but deep down, you know you’re still winging it.
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Here’s the truth: scaling a profitable, sustainable practice doesn’t happen by accident. It takes the right strategy, the right systems, and the right mentorship.
Before we go any further, let’s make this clear:
CEO Club isn’t another cookie-cutter coaching program.
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This mastermind is high-support, high-accountability, and built for practice owners who are ready to step fully into the role of CEO. The ones who care about patient results AND are equally obsessed with building a business that actually supports their life.
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Scaling to your next level requires grit and commitment. If that sounds like you, keep reading. You’re already meant for more… the only question is, are you ready to claim it?
Scaling past survival mode into true CEO growth.
You’re ready for the conversation to go beyond that — just like you’re ready for your business to.
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Picture this: a thriving practice consistently generating $10K–$20K+ months, with new patients coming in through systems that actually work (instead of hoping your next Instagram post lands).
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You finally hire your first admin to take intake calls and scheduling off your plate. You launch that digital or low-ticket offer you’ve been sitting on — and it starts bringing in extra income each month. Your caseload is booked out weeks in advance, without you having to hustle for every single patient.
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You’re leading a small but mighty team that supports your vision, runs day-to-day operations, and creates space for you to focus on growth.
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Deadlines are met, projects move forward, and momentum stacks month after month.
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This doesn’t have to be a dream — it can be your reality.
And it happens faster when you’re not just sitting in a group call waiting for your turn, but instead working with mentors who are in the trenches with you — auditing your numbers, reviewing your marketing, and giving direct, personalized strategy you can act on immediately.
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That’s what CEO Club delivers: proven systems, done-for-you templates, and mentorship from a team that’s built multiple thriving cash-based practices — adapted to YOUR business, YOUR goals, and YOUR vision for freedom.
Here’s what we hear from practice owners every week…
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You’re juggling patients, admin tasks, and marketing — and the overwhelm is real.
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You wonder if your current practice model is sustainable long-term (because you can’t keep trading hour-for-hour forever).
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You’ve done some planning, but without a clear system for annual and quarterly goals, you still feel like you’re winging it.
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You feel confident as a clinician, but leading and scaling a team requires a new level of leadership — and you want the tools.
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You’re driven to grow, but it feels like a missing piece is keeping your systems and offers from fully clicking.
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You’ve had strong cash flow months, but you want $10K–$20K+ to become your new baseline — not just a lucky streak.
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And honestly? You just want running your practice to feel more fun — without constantly stressing about the next patient, the next system, or whether you’re doing it “right.”
The mentorship you’ve been missing.
In CEO Club, you don’t just get someone telling you what to do — you get a mentor who’s been exactly where you are.
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Mentor: I’ll help you tap into your own vision, intuition, and focus — guiding you with proven strategies while leaving space for you to build the practice you actually want.
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Consultant: Think of me as an extra team member, in the weeds with you — spotting blind spots, building consistent solutions, and helping you tackle the right problems at the right time.
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Coach: Just like with your patients, I’ll challenge you to grow, hold you accountable, and sharpen your leadership skills so you can coach your team, not just your clients.
I’ve scaled teams. Hired and trained staff. Run the meetings. Written hundreds of SOPs. Put out fires and learned from them. Expanded my network and built systems that last. And now I’m here to help you do the same — faster, with fewer mistakes, and with way more support.
We're not just another generic business coaching program.
Here’s what sets CEO Club apart:
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This mastermind is built specifically for cash-based practice owners who already have the foundation — but who need the systems, strategy, and support to actually scale past $5K months into consistent $10K–$20K+ growth.
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We take what you’ve already built, stabilize it, and turn it into processes that are simple to delegate, so you can finally hire, train, and lead a team without burning out.
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Most programs out there stop at “how to hit your first $10K month.” CEO Club goes beyond that — into leadership, operations, scalable offers, and building a business that doesn’t rely on you seeing every single patient.
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Between our coaching team, we’ve built and scaled thriving practices, written hundreds of SOPs, hired and trained staff, and created systems that keep revenue growing long-term.
And now we’re giving you the exact tools and mentorship to do the same — in a way that fits your goals and lifestyle.
What CEO Club isn’t (and why that matters).
Not another starter course. If you’re still figuring out how to get your first client, this isn’t the room for you. CEO Club is built for established practice owners who are ready to scale.
Not theory without execution. You won’t just sit on Zoom calls listening to concepts. We review your numbers, audit your systems, and give you clear next steps you can implement immediately.
Not “done for you and forgotten.” We’ll hand you proven templates and tools, but the goal is to help you install processes and train your team so your business can run without you doing it all.
Not another echo chamber. You won’t be the only one in the room who “gets it.” Everyone here is running or scaling a real cash-based practice, so conversations are grounded in reality — not fluff.
You’re closer than you think.
Your caseload is booked out weeks in advance — patients are reaching out to you, not the other way around.
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You finally have an admin who answers calls, handles scheduling, and keeps things running smoothly while you focus on treatment and growth.
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Your marketing and referral systems are consistent, so new leads keep coming in even when you take time off.
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You have clear structure for quarterly and yearly goals, so you’re no longer scrambling — you’re executing with confidence.
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Your business grows month after month, not because you’re hustling harder, but because you’ve built systems and leadership that make growth inevitable.
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And for the first time, you’re able to step back and actually enjoy the life your practice was meant to give you.
The results that inspired CEO Club...
CEO Club was born because our DPT to CEO graduates were growing so quickly that they needed a next step. They built the foundation, started scaling their practices, and hit milestones they once thought were out of reach.
Their results are the reason CEO Club exists — to give practice owners like you the support, systems, and strategy to keep building past $5K months into $10K–$20K+ and beyond.
Here are just a few wins from our DPT to CEO students who are now ready to level up into CEO Club.
Inside CEO Club...
Mastermind Mentorship for Practice Owners
For years, I’ve helped cash-based clinicians start and grow their practices.
CEO Club is the next level — a high-level mastermind built for practice owners who are ready to scale from $5K months into consistent $10K–$20K+ growth. Inside, you’ll find a structured 12-month roadmap with every piece you need: offers, systems, marketing, sales, leadership, and team-building.
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My goal is to make scaling your practice, hiring your first team member, and expanding your impact as streamlined as possible — so you can step fully into the role of CEO and build a business that supports your life. And I can’t wait to see you inside.
Your CEO Club Journey
Phase 1: Kickoff & Foundations
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Onboarding Call + Orientation – meet your coaches, set goals, and map your first 30 days.
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Business Self-Audit – deep dive into revenue, systems, lead generation, and your offer stack.
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Basic Training Prep Call – create your 30-day action plan.
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CEO Identity Training & 30-Day Challenge – level up how you show up as a leader.
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Team Audit – Morgan and Sam review your data, marketing, and strategy during the challenge.
Phase 2: Sorting & Custom Growth Path
Sorting Call – together we place you on the Growth Pathway that fits your goals:
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Track 1: Build Your Offer Stack
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Track 2: Scale to Consistent $10K+ Months
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Track 3: Team, Automation, & Scalable Offers​
Phase 3: Ongoing Support (Full 12 Months)
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12 Private 30-Minute 1:1 Coaching Calls – monthly strategy sessions with Sam to keep you on track.
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Weekly Group Coaching + Office Hours – live coaching and Q&A with Morgan and Sam.
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Custom Benchmarks & Monthly KPI Audits – track progress and adjust strategy.
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Done-for-You Templates – SOPs, funnels, hiring guides, sales and marketing systems.
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Private Circle Community – connect with high-level peers for collaboration and support.
PLUS...THE PATH TO YOUR NEXT LEVEL
This isn’t just about learning strategies — it’s about implementing them with the tools, coaching, and accountability that make growth inevitable.
Coaches Morgan & Sam
Joint Support & Accountability
From day one, you’ll work with both Morgan and Sam during onboarding and your personalized 90-day growth plan. Together they guide you through your Business Self-Audit, 30-day Basic Training, and the first steps of your custom roadmap so you know exactly where to focus. Throughout the year they co-host Weekly Group Coaching sessions and Office Hours, offering real-time coaching, strategy reviews, and direct feedback. Their combined support keeps you accountable and moving toward consistent $10K–$20K+ months with confidence.
Coach Sam
Strategy & Sales Leader
Sam is your go-to strategist for growth and revenue. Each month she meets with you one-on-one for a focused 30-minute strategy call to review your numbers, track KPIs, and troubleshoot challenges. She leads the group sessions for Track 1 (Build Your Offer Stack) and Track 2 (Scale to Consistent $10K+ Months), providing hands-on guidance as you refine your offers and systems. Sam also hosts the dedicated Sales Training calls, helping you master the consultative sales process that keeps your practice consistently booking and growing.
Coach Morgan
Marketing & Advanced Growth
Morgan guides you through the bigger-picture expansion of your practice. She leads Track 3 (Team, Automation & Scalable Offers), where you’ll learn how to hire, delegate, and scale beyond yourself. She also hosts the Marketing & Crucible Training sessions, sharing the high-level marketing strategies and advanced growth tactics she used to build and scale her own multi-six-figure cash-based practice. Morgan’s expertise ensures you have the leadership skills and marketing engine needed to create a business that runs smoothly and profitably.
Hi, I'm Morgan
My clients call me “Coach Morgan.”
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I’m a physical therapist turned business coach who built a thriving cash-based practice from the ground up — starting with nothing but an $80 table in my garage gym.
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Since then, I’ve helped hundreds of clinicians launch and grow their own cash-based practices through my DPT to CEO program, with students consistently scaling to $5K+ months and beyond.
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Now, with CEO Club, I’m here to guide practice owners like you to the next level — consistent $10K–$20K+ months, building your first team, and stepping fully into the role of CEO.
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I know what it’s like to go against the grain, to choose freedom over the traditional path, and to create a business that supports your life instead of running it. And I can’t wait to help you do the same in this next chapter.
Hi, I'm Sam
Most people know me as “Coach Sam.”
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I’m a physical therapist and business coach who has built and grown my own cash-based practice — and now I specialize in helping other clinicians scale theirs with confidence.
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In CEO Club, I’m your go-to for strategy and accountability. Each month, I’ll meet with you one-on-one to review your numbers, troubleshoot challenges, and map your clearest path to consistent $10K–$20K+ months.
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I love helping practice owners step into their power — not just as clinicians, but as leaders. Whether it’s refining your sales process, tightening up your systems, or growing your confidence as a CEO, I’ll be right there in the trenches with you.
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I know the leap from practitioner to CEO isn’t always easy, but with the right support and structure, it’s absolutely possible. And I can’t wait to help you make it happen.
Build a practice that supports your life
CEO Club: The Mastermind
IMPORTANT:
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THIS PROGRAM IS APPLICATION ONLY!
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CEO Club is the high-level mentorship for cash-based practice owners who are ready to scale with clarity, confidence, and proven systems.
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This mastermind is designed for clinicians who want to move beyond being the only one in the business — and build consistent $10K–$20K+ months, expand their team, and step fully into the CEO role.
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You’re a perfect fit if…
✅ You’re already generating $5K+/month in your practice
✅ You’re ready to hire your first team member (or lead the one you already have)
✅ You want to serve your patients better while creating more freedom in your schedule
✅ You’re committed to stepping into the role of CEO and scaling sustainably
Apply now, and let’s take your practice to the next level.